Singer Interactive Privacy Policy

Singer Interactive is committed to respecting your privacy rights. This privacy policy, which applies when you visit our stores, use our websites, or contact us by telephone or email, explains:

  • What personal data we collect;

  • How we use that personal data;

  • Disclosures of your personal data to third parties; and

  • The legal basis on which we rely to process your personal data.

You don’t need to take any action as a result of this privacy policy, but it’s helpful to understand your legal rights as described below.

It’s important you read this privacy policy together with any other privacy notice or fair processing notice we may provide when we’re collecting or processing your personal data. This is so you’re fully aware of how and why we are using your data. This privacy notice supplements the other notices and isn’t intended to override them.

1. Important Information

Who We Are

Singer Interactive Limited is the “data controller” of your personal data (referred to as “we”, “us”, “our” or “Singer Interactive”). In simple terms, this means that we: (i) “control” your personal data, including making sure that it’s kept secure; and (ii) make certain decisions on how to use and protect your personal data, but only to the extent that we have informed you about its use or are otherwise permitted by law.

How to Contact Us or Make Complaints

If you have any questions regarding our use of your personal data (including any requests to exercise your legal rights), or this privacy policy, please contact hello@singerstudios.co.uk.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We always appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Company Details

Singer Interactive Limited is registered in England and Wales. Registered Office: 86-90 Paul Street, London, England, EC2A 4NE.

Changes to This Privacy Policy and Your Personal Data

This privacy policy is regularly reviewed and was last updated on 4th February 2025.

It’s important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.

Third-Party Sites and Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We don’t control these third-party websites and aren’t responsible for their processing of your personal data. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2. The Personal Data We Collect About You

The types of personal data that we collect, use, and store about you will depend on the product or service you have with us. We collect the following personal data:

  • Your name, age/date of birth, and gender;

  • Your contact details: postal address (including billing and delivery addresses), telephone numbers (including mobile numbers), and email address;

  • Purchases and orders made by you;

  • Your online browsing activities on our website;

  • Your passwords if you have an account with us;

  • Payment card details (not stored on our systems);

  • Your interests, preferences, feedback, and survey responses;

  • Your location;

  • Your correspondence and communications with Singer Interactive;

  • Other publicly available personal data, including any which you have shared via a public platform such as X (formerly Twitter), Google, or Meta (formerly Facebook).

We do not knowingly collect personal data from children or anyone under the age of 16.

We don’t collect special category personal data about you (such as race, ethnicity, religious beliefs, or political opinions) unless necessary for a specific service or legal requirement.

3. How We Obtain Your Personal Data

We collect personal data in the following ways:

  • Information you provide to us: Directly when you interact with us (via email, phone, forms, or transactions).

  • Information we get from other sources: Third parties who have your consent to share details with us, publicly available sources, and analytics platforms (e.g., Google, Meta).

We may combine personal data from different sources to enhance our services and marketing.

4. How We Use Your Personal Data

We will only collect and process your personal data where we have the lawful basis to do so.

We use your personal data to register you as a new customer, which is necessary for the performance of a contract with you.

To process and deliver your orders, we rely on both the performance of a contract and our legitimate interests.

Managing our relationship with you, including notifying you about policy updates and surveys, is based on the performance of a contract, compliance with a legal obligation, and our legitimate interests.

For marketing and targeted advertising, we process your data based on your consent and our legitimate interests.

We improve our website and services under our legitimate interests.

To verify your identity and prevent fraud, we rely on legal obligations and legitimate interests.

Managing customer service interactions is based on our legitimate interests.

Compliance with legal and regulatory obligations is processed under a legal obligation.

5. Who We Share Your Personal Data With

We share personal data with third parties when necessary, including:

  • Service providers (e.g., website hosts, analytics providers, payment processors);

  • Marketing platforms (e.g., Google, Meta);

  • Regulatory authorities if required by law.

We ensure third parties comply with our data protection standards and legal requirements.

6. Data Security

We implement security measures to protect your personal data, including:

  • Encryption of transactions;

  • Access controls for employees and third parties;

  • Regular data security reviews.

7. Data Retention

We retain your personal data only for as long as necessary for:

  • Providing our services;

  • Legal and regulatory compliance;

  • Security and fraud prevention.

Some anonymised data may be retained for research purposes.

8. International Data Transfers

If we transfer personal data outside the UK/EU, we ensure legal safeguards (e.g., standard contractual clauses) are in place.

9. Your Legal Rights

You have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Request correction of inaccurate data.

  • Deletion: Request erasure of personal data (subject to legal exceptions).

  • Restriction: Request limitation on data processing.

  • Objection: Object to certain processing, including marketing.

  • Data portability: Request transfer of data to another service.

  • Withdraw consent: Withdraw consent for specific processing activities.

To exercise your rights, contact hello@singerstudios.co.uk.

10. Glossary

  • Personal Data: Information that can identify an individual.

  • Legitimate Interest: A business reason for processing data that does not override individual rights.

  • Performance of a Contract: Necessary processing for fulfilling a contract.

  • Legal Obligation: Processing required by law.

For any questions regarding this policy, please contact hello@singerstudios.co.uk.